• Hi!
    I'm Rochelle

    intuitive design made for your brand

  • I am a
    Designer

    inspired design.

  • I am a
    Photographer

    telling stories through imagery

About

Who Am I?

Hi I'm Rochelle Scharpf

Skilled, creative graphic designer and layout specialist with agency and freelance experience developing a wide range of visual pieces for local, national, and multinational brands. Keen eye for visual aesthetic and incorporating brand identity into clear, consistent, and effective messages.

Proven Self-Starter

[•] Able to manage short- and long-term projects, often simultaneously and meet tight deadlines. Ability to work independently or synergistically in a group and transition effortlessly between both working environments.

Branding Specialist

[•] Expertise in the importance of brand identity, proven ability to create work that conforms to established guidelines or help a brand develop a clear and consistent visual message by developing a branding identity guide

Multi-Dimensional Creative

[•] Fluent in all versions of Adobe CS on Mac & PC platforms, including Photoshop, Illustrator, InDesign & Dreamweaver. Specialist in Layout Design, both print and web, and industry best practices for file handling and print file prep. Also fluent in Microsoft Word, Excel, PowerPoint and Publisher

Graphic Design
 

Layout Design
 

Advertising Photography

Web Design
 

So far ...
1350+ projects completed successfully!

Hire me
What I do?

Here are some of my expertise

Innovative Ideas

Keen eye for visual aesthetic and incorporating brand identity into
clear, consistent,
and effective messages

Layout Design

Creating clean layouts that draw the eye across the page for easy and
effective communication

Branding

Knowledge of the importance of brand identity, proven ability to create work that communicates
the Brand's voice

Graphic Design

Clean and evocative
designs that effectively
catch the eye

Promotional Design

T-shirts, key chains, clips, pens, stickers, flyers ...
you get the idea

Photography

Product, Food, Location, Personnel, Stock.
The perfect photos to make your advertising stand out.

Cups of coffee
Projects
Clients
Partners
My Specialty

My Skills

"The most important skill you need is the ability to learn how to change and grow."
~ Scott Cook

These skills I use on a daily basis ... but this is hardly an extensive list.

Photoshop

96%

Illustrator

97%

InDesign

98%

Branding Specialist

96%

Pre-Press / Pre-Flight

91%

Dedication & Determination

100%
Experience

Selected Professional Experience

Freelance Graphic Designer

Contracted to design print and electronic pieces for local, regional, national and multi-national brands. Period spans from 2007 to present.

  • Layout Specialist
    Monthly layout design of 7 magazines targeted at affluent residential neighborhoods across the US for one of the fastest-growing, privately-held media companies in North America.
  • Branding Specialist
    Designed business cards, logos, brochures, postcards, promotional items, and websites while complying with existing brand specification or creating branding guidelines for several local and regional clients.
  • Product Photography Specialist
    Telling a brands story through photographs is paramount in all aspects of communication. My skills and knowledge give each client's products, people & location that voice needed to say more than words ever could.

Television, Web, Radio & Print Traffic Manager

Oversaw execution of media flight plan for all TV, Radio, Web, and Print resources of Breathe Right Nasal Strips & FiberChoice brands for GSK as Traffic Manager of Nelson-Henry Marketing and Advertising. Coordinated network clearance and created trafficking instructions according to media plan. Corresponded with media agency to ensure all materials were sent to correct stations. Sent TV Billboard materials to all networks as requested. Period spanned from 2007 to 2009.

Account Coordinator & Office Manager

Main contact for all Nelson-Henry Marketing & Advertising clients regarding advertising collateral. Managed day-to-day office operations for 7 executive-level advertising professionals. Employed with agency from 2005 to 2007.

  • Client Services Specialist
    Client point of contact for network clearance of TVC’s, coordinating with multiple media agencies, network editors, attorneys, producers and clients. Client point of contact for electronic files and hard copies of advertising collateral.
  • Organized Multi-Tasker
    Coordinated all aspects of agency travel, updated, upgraded, and maintained all office equipment and software. Designed and produced new business mailings. In charge of all filing, storage, and stocking of all office supplies and agency materials.
My Work

Recent Work

Food Photography

Plated Summer Menu

Layout Design

Distributor Sell Sheets

Layout Design

90-Page, Multi-Brand Sell Sheet Collection

Layout Design

Monthly Design of 7 Niche Magazines across the US

Trafficking Manager

Trafficking Manager of TVCs Web, Radio & Print for 5 National Brands.
Education

Education

Winona State University - 2004
Major: Mass Communication / Minor: Marketing

  • Theory of Mass Communication
  • Theory of Design Layout & Execution
  • Capstone Course simulated 3-year, real-world scenario of agency workings, planning & implementation while partnering with Marketing Majors running a simulated business and marketing plan.

School of Environmental Studies

Eagan High School